> ## Documentation Index
> Fetch the complete documentation index at: https://docs.star.fun/llms.txt
> Use this file to discover all available pages before exploring further.

# Launch guide

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A good launch is preparation. The founders that raise fastest have their accounts connected, a demo that people can try, and a launch post that is ready before the round opens. This page lists what to prepare, what to do at launch, and how to keep momentum in the first days.

## Before you launch

### Connect your accounts

Backers check who you are before they commit. Connect **X**, **GitHub**, and **LinkedIn** to your project.

<CardGroup cols={3}>
  <Card title="X" icon="x-twitter">
    Your public voice. Pin a post that shows what you have shipped.
  </Card>

  <Card title="GitHub" icon="github">
    Your shipping record. Public repositories and recent commits show that the product is real.
  </Card>

  <Card title="LinkedIn" icon="linkedin">
    Your track record. A real work history shows that you have done hard things before.
  </Card>
</CardGroup>

### Link a working demo

Backers fund what they can try. Link a demo, in this order of preference:

1. **A live product URL**. The real product, even in a rough state.
2. **A TestFlight or beta link**, if you are pre-release.
3. **A demo video**: a 60-90 second walkthrough of the product in use.

<Note>Add a demo video URL in the raise flow. Edit it later from your founder dashboard.</Note>

### Write the launch post first

Draft the launch post before the round opens, for each channel where your audience is: X first, then Telegram, Discord, Farcaster, or your newsletter. A complete launch post contains:

* **What you are building**, in one or two plain sentences.
* **Why now**: what you shipped, what works, what the raise unlocks.
* **A visual**: a demo GIF or a screenshot.
* **Your Star project link.** This is the most important element: it is how a reader becomes a backer.

### Prepare your audience

* Announce the launch date and time in the days before.
* Tell your network directly. Direct messages convert better than broadcasts.
* Arrange a small group of supporters to back, reply, and repost in the first hour. Early activity brings in the next backers.

### Pick the moment

Launch when your audience is awake and your day is clear. Attention is highest in the first hours. Plan to spend the launch day in conversation.

## At launch

<Steps>
  <Step title="Publish the launch post">
    Post to X and each other channel within minutes, with your Star link in each post. Pin the X
    post to your profile.
  </Step>

  <Step title="Start a livestream">
    A livestream at launch has the highest impact of any single action. Go live on Star, and connect
    your X account to stream to both at the same time. Demonstrate the product, answer questions,
    and keep the stream open through the first hours.
  </Step>

  <Step title="Answer everything">
    Reply to each comment and question on the launch post. A question answered in public convinces
    more people than the one that asked.
  </Step>
</Steps>

## The first 48 hours

Momentum is visible during a live sale. Feed it:

* Stay responsive on X, in your channels, and on stream.
* Share each milestone: 25% and 50% of the raise, notable backers, product usage.
* Stream again on day two, for the people that missed day one.
* Thank your backers in public. They are your first owners and your first amplifiers.

## After the raise

Keep shipping in public and keep your holders close. The [Post-launch](/founders/post-launch) page covers operations after launch.

## Checklist

* [ ] X, GitHub, and LinkedIn connected
* [ ] Working demo linked
* [ ] Launch post drafted for each channel
* [ ] Network told the date and time
* [ ] Supporters arranged for the first hour
* [ ] Launch day kept clear