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A good launch is preparation. The founders that raise fastest have their accounts connected, a demo that people can try, and a launch post that is ready before the round opens. This page lists what to prepare, what to do at launch, and how to keep momentum in the first days.

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Before you launch

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Connect your accounts

Backers check who you are before they commit. Connect X, GitHub, and LinkedIn to your project.

X

Your public voice. Pin a post that shows what you have shipped.

GitHub

Your shipping record. Public repositories and recent commits show that the product is real.

LinkedIn

Your track record. A real work history shows that you have done hard things before.
Backers fund what they can try. Link a demo, in this order of preference:
  1. A live product URL. The real product, even in a rough state.
  2. A TestFlight or beta link, if you are pre-release.
  3. A demo video: a 60-90 second walkthrough of the product in use.
Add a demo video URL in the raise flow. Edit it later from your founder dashboard.

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Write the launch post first

Draft the launch post before the round opens, for each channel where your audience is: X first, then Telegram, Discord, Farcaster, or your newsletter. A complete launch post contains:
  • What you are building, in one or two plain sentences.
  • Why now: what you shipped, what works, what the raise unlocks.
  • A visual: a demo GIF or a screenshot.
  • Your Star project link. This is the most important element: it is how a reader becomes a backer.

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Prepare your audience

  • Announce the launch date and time in the days before.
  • Tell your network directly. Direct messages convert better than broadcasts.
  • Arrange a small group of supporters to back, reply, and repost in the first hour. Early activity brings in the next backers.

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Pick the moment

Launch when your audience is awake and your day is clear. Attention is highest in the first hours. Plan to spend the launch day in conversation.

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At launch

1

Publish the launch post

Post to X and each other channel within minutes, with your Star link in each post. Pin the X post to your profile.
2

Start a livestream

A livestream at launch has the highest impact of any single action. Go live on Star, and connect your X account to stream to both at the same time. Demonstrate the product, answer questions, and keep the stream open through the first hours.
3

Answer everything

Reply to each comment and question on the launch post. A question answered in public convinces more people than the one that asked.

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The first 48 hours

Momentum is visible during a live sale. Feed it:
  • Stay responsive on X, in your channels, and on stream.
  • Share each milestone: 25% and 50% of the raise, notable backers, product usage.
  • Stream again on day two, for the people that missed day one.
  • Thank your backers in public. They are your first owners and your first amplifiers.

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After the raise

Keep shipping in public and keep your holders close. The Post-launch page covers operations after launch.

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Checklist

  • X, GitHub, and LinkedIn connected
  • Working demo linked
  • Launch post drafted for each channel
  • Network told the date and time
  • Supporters arranged for the first hour
  • Launch day kept clear