Skip to main content
A good launch is mostly preparation. The founders who raise fastest have their proof of work connected, a demo people can try, and a launch post ready to go before they ever hit the button. This page walks through what to have in place before you launch, what to do the moment you go live, and how to keep momentum through the first days.

​
Before you launch

​
Connect your Proof of Work

Backers decide quickly, and the first thing they do is check who you are. Connect your X, GitHub, and LinkedIn accounts to your project so that answer is one click away.

X

Your public voice. Pin a post that shows what you’ve shipped, and make sure your profile makes it obvious what you’re building.

GitHub

Your shipping record. Public repos and recent commits show the product is real and moving.

LinkedIn

Your track record. A real work history tells backers you’ve done hard things before.
A project with connected accounts is simply easier to back than one without. Empty or missing profiles make backers hesitate, and hesitation is the last thing you want during a live sale. Show, don’t tell. A working demo linked in your project is imperative - backers put money behind things they can try, not things they read about. In order of preference:
  1. A live product URL - the real thing, even if it’s rough.
  2. A TestFlight or beta link - fine if you’re pre-release.
  3. A demo video - if nothing is deployable yet, a tight 60-90 second walkthrough of the product working beats any amount of description.
You can add a demo video URL directly to your project in the raise flow, and edit it later from your founder dashboard.

​
Write your launch post before you launch

Don’t launch and then start typing. Have your launch post drafted and ready in every channel where your audience lives - X first, plus Telegram, Discord, Farcaster, or your newsletter if that’s where your people are. A good launch post covers:
  • What you’re building, in one or two plain sentences.
  • Why now - what you’ve shipped, what’s working, what the raise unlocks.
  • A visual - a demo GIF or screenshot, so people see the product without clicking.
  • Your star project link - always include it. This is the single most important part of the post: it’s how people go from reading about your raise to backing it.

​
Warm up your audience

A launch lands better when people are expecting it:
  • Tease it in the days before - share what you’re building and when you’re going live.
  • Tell your network the date and time directly. DMs work better than broadcasts.
  • Line up a few supporters who’ll back the raise, reply, and repost in the first hour. Early activity makes everyone else more comfortable joining in.

​
Pick your moment

Launch when your audience is awake and you have the day clear. The hours right after launch are when attention is highest, so don’t launch at midnight, before a flight, or on a day full of meetings. Plan to spend launch day talking to people.

​
When you go live

1

Publish your launch post

Post to X and every other channel within minutes of launching, with your star link in each post. Pin the X post to your profile.
2

Start a livestream

Livestreaming right after you launch has the highest impact of anything you can do. Go live directly on Star, and connect your X account to stream there at the same time. Answer questions as they come in, demo the product, and talk to users and early backers in real time. Keep the stream going through the first hours of the raise.
3

Work the replies

Reply to every comment and question on your launch post. DM people who engage. Questions answered in public convince more than the person who asked.

​
The first 24-48 hours

Momentum is visible during a live sale, so keep feeding it:
  • Stay responsive - keep answering questions on X, in your community channels, and on stream.
  • Share milestones as they happen - crossing 25% or 50% of your raise, notable backers joining, product usage ticking up. Each one is a reason for someone on the fence to come look.
  • Go live again - a second stream on day two catches the people who missed the first one.
  • Thank your backers publicly. They’re your first owners, and they’ll amplify you if you make them feel like it.

​
After the raise

The raise is the start, not the finish. Keep shipping in public, keep your holders close, and line your announcements up with your milestones - the Post-launch page covers how to put your community to work after you’re live.

​
Launch-day checklist

Run through this before you hit Launch your project:
  • X, GitHub, and LinkedIn connected to your project
  • Working demo linked (live URL, beta link, or demo video)
  • Launch post drafted for X and every other channel your audience lives in
  • star project link included in every post
  • Audience warmed up and a few supporters ready to engage early
  • Day is clear, and you’re ready to livestream on Star right after launch
Want the mechanics of the raise itself - presets, economics, capital unlocks? See Fundraising. For what strong launches look like in practice, see Case studies.